The Octima blog is packed with small business marketing tips and tricks, strategies, ideas and best practices to help you elevate your marketing activity to the next level.
We recommend bookmarking this page, so you can come back to it again later.
- All
- Branding
- Digital Marketing
- Marketing Strategy
- Other
Buckle up! Safety, the social media edition
Social media presents great opportunities for all aspects of a business. These platforms allow you to speak directly to your customers, increase brand...
The Biggest Marketing Trends of 2022
As we transition into a new year, there’s often two things on our minds: reflection and anticipation. On the one hand we look back on our accomplish...
How to Boost Your Planning and Delivery Processes
When running your own business, it’s likely you’ll have to think and do many different things at the same time. That’s why it’s so important t...
How Can You Help Your Customer Along Each Stage of Their Journey?
When your audience engages with you as a brand, they are experiencing several ‘touch points’, which make up the customer journey. Each step during...
The Importance of Visuals for Your Marketing Content
Visuals express ideas in a snackable manner. -Kim Garst When it comes to creating great marketing content, there are so many different aspects you nee...
How Can Business Events Benefit Your Company?
This month, we’re excited to be co-producing our blog with exhibitions extraordinaire, Ellen Stokes, Founder of Be Exhibitions. Whether it be a lo...
Numbers – What do they all mean for you and your business?
When it comes to marketing, regularly analysing the numbers (and using what you’ve learnt) is an extremely effective way of measuring success an...
Choose Your Words Wisely: The Power of Language in Marketing
“Handle them carefully, for words have more power than atom bombs.” Pearl Strachan Hurd When it comes to making an impact with your ...
Key Marketing Resources for Staying in the Know
“Learning never exhausts the mind.” – Leonardo da Vinci Marketing is at the heart of every business, so how do you stay up to date with so...
How to Reduce Stress at Work
“The greatest weapon against stress is our ability to choose one thought over another.” – William James Did you know that April is str...
Top 10 Martech Tips
Forget Features, Sell Solutions
“Engaging people is about meeting their needs – not yours.”- Tony Robbins One of the common pitfalls of marketing is to focus solely on the fea...