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Potentials of Podcasts and Webinars
![Podcast and Webinars Podcast and Webinars](https://octima.co.uk/wp-content/uploads/2023/07/Podcast-and-Webinars-300x134.png)
What are the benefits and challenges of both podcasts and webinars? Businesses everywhere are constantly looking for the next best thing in marketing....
Marketing fit for a King
![Coronation marketing Coronation marketing](https://octima.co.uk/wp-content/uploads/2023/05/Coronation-marketing--300x134.png)
How brands embrace national events into their marketing. Millions of businesses jump on ‘national days’ to enhance their marketing. We do...
Multigenerational Marketing
![multigenerational multigenerational](https://octima.co.uk/wp-content/uploads/2023/04/Generational-marketing-300x134.png)
Strategies for Reaching Baby Boomers, Gen X, Millennials, and Gen Z Have you heard the term ‘multigenerational marketing’ recently? It’s ...
Artificial Intelligence in Marketing
![AI in marketing (1) AI in marketing (1)](https://octima.co.uk/wp-content/uploads/2023/03/AI-in-marketing-1-300x134.png)
Is AI to copywriters what Google Translate was to translators? When most people think about artificial intelligence (AI), they often imagine sci-fi...
Marketing in a vacuum – How the current economic climate should shift your marketing focus
![Marketing in a vaccuum Marketing in a vaccuum](https://octima.co.uk/wp-content/uploads/2023/02/Marketing-in-a-vaccuum-300x134.png)
In times of uncertainty, there is often a desire to press pause on all marketing. If a marketer is unsure on what to do or say, they may decide to say...
Features vs Benefits – Why understanding the difference matters to marketing
![features vs. benefits features vs. benefits](https://octima.co.uk/wp-content/uploads/2023/01/features-vs.-benefits--300x134.png)
When marketing a product or service, there are two key techniques that can be used to promote your offering. The first, focuses on what your offering...
Stand Out on Social Media in 2023
![Social Media – national days Social Media – national days](https://octima.co.uk/wp-content/uploads/2022/12/Social-Media-national-days-300x134.png)
Don’t underestimate the power of national holidays and hashtags, to get your business discovered and build engagement on social networks. At the e...
How to plan your marketing goals for the new year
![plan your marketing goals plan your marketing goals](https://octima.co.uk/wp-content/uploads/2022/11/plan-your-marketing-goals-300x134.png)
With 2023 just around the corner, it’s that time of year when we all start to plan our new marketing goals. Where do you hope your business will b...
The 7 Myths of Marketing
![scrabble tiles with the word 'myths' spelt out scrabble tiles with the word 'myths' spelt out](https://octima.co.uk/wp-content/uploads/2022/10/myths-of-marketing-300x134.png)
When stepping into the marketing arena, it can be easy to trip up on myths. Because ‘marketing’ is such a broad topic, misconceptions often slip t...
Tone of voice: who’s doing it right
![tone of voice tone of voice](https://octima.co.uk/wp-content/uploads/2022/09/tone-of-voice-300x134.png)
Tone of voice (TOV) isn’t about what you say, it’s how you say it. From social posts and blogs to emails and presentations, crafting a unique bran...
Social Media: from history to how-to
![social media icons social media icons](https://octima.co.uk/wp-content/uploads/2022/08/Social-media-history-to-how-to--300x134.png)
Social media is constantly evolving. From new guidelines to fast-moving trends to complex algorithm updates, it can feel impossible to keep up, especi...
How will a website benefit my small business?
![Website screens Website screens](https://octima.co.uk/wp-content/uploads/2022/07/Website-for-small-business-300x134.png)
In our modern, increasingly digital world, the internet is the primary source of information for most people. Therefore, it is reasonable to assume th...