The Octima blog is packed with small business marketing tips and tricks, strategies, ideas and best practices to help you elevate your marketing activity to the next level.
We recommend bookmarking this page, so you can come back to it again later.
- All
- Branding
- Digital Marketing
- Marketing Strategy
- Other
How to Reduce Stress at Work
![Stress at work Stress at work](https://octima.co.uk/wp-content/uploads/2021/03/How-to-reduce-stress-at-work-300x134.png)
“The greatest weapon against stress is our ability to choose one thought over another.” – William James Did you know that April is str...
Forget Features, Sell Solutions
![Forget features, sell solutions Forget features, sell solutions](https://octima.co.uk/wp-content/uploads/2021/02/Forget-features-sell-solutions-300x134.png)
“Engaging people is about meeting their needs – not yours.”- Tony Robbins One of the common pitfalls of marketing is to focus solely on the fea...
It’s Business, But It’s Personal
![Names on post it notes Names on post it notes](https://octima.co.uk/wp-content/uploads/2021/01/Its-business-but-its-personal-blog-300x134.png)
Your marketing message has a HUGE impact on the audience. The better you know and understand your target customer, the more they will recognise that i...
Marketing: Is it more art than science? How do you find the right balance for your business?
![Art and Science in Marketing Art and Science in Marketing](https://octima.co.uk/wp-content/uploads/2020/11/Is-it-more-art-than-science-300x134.png)
Marketing is the essential function that every business must have to promote their products and services. It is the method that enables you to get the...
We, Ourselves and Us
![Mind the gap Mind the gap](https://octima.co.uk/wp-content/uploads/2020/05/We-Ourselves-and-Us-blog-300x134.png)
Whenever two people meet, there are really six people present. There is each man as he sees himself, each man as the other person sees him, and each m...
Seven Sins of Marketing
![7 sins of marketing 7 sins of marketing](https://octima.co.uk/wp-content/uploads/2020/05/7-sins-of-marketing-blog-300x134.png)
"Marketing doesn't really work for us, we don't need it."
Fortunately I don't hear this too often - but I certainly have heard these very words utt...
A Culture of Compassion: How Giving a Damn Impacts Your Bottom Line
![A Culture of Compassion A Culture of Compassion](https://octima.co.uk/wp-content/uploads/2020/05/Compassion-and-bottom-line-blog-2-300x134.png)
This may sound a little 'fluffy' to some, but compassion is fast becoming an essential aspect of modern business. So what exactly does it mean and how...