The Octima blog is packed with small business marketing tips and tricks, strategies, ideas and best practices to help you elevate your marketing activity to the next level.
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It’s Business, But It’s Personal
Your marketing message has a HUGE impact on the audience. The better you know and understand your target customer, the more they will recognise that i...
Presents and Presence – How to Take a Break Without Your Marketing Suffering
Marketing: Is it more art than science? How do you find the right balance for your business?
Marketing is the essential function that every business must have to promote their products and services. It is the method that enables you to get the...
What IS a marketing plan anyway?
We, Ourselves and Us
Whenever two people meet, there are really six people present. There is each man as he sees himself, each man as the other person sees him, and each m...
Seven Sins of Marketing
"Marketing doesn't really work for us, we don't need it."
Fortunately I don't hear this too often - but I certainly have heard these very words utt...
A Culture of Compassion: How Giving a Damn Impacts Your Bottom Line
This may sound a little 'fluffy' to some, but compassion is fast becoming an essential aspect of modern business. So what exactly does it mean and how...