When it comes to marketing, regularly analysing the numbers (and using what you’ve learnt) is an extremely effective way of […]
“Building a good customer experience does not happen by accident. It happens by design.” –Clare Muscutt Marketing technology, or ‘martech’ […]
“Engaging people is about meeting their needs – not yours.”- Tony Robbins One of the common pitfalls of marketing is to […]
Your marketing message has a HUGE impact on the audience. The better you know and understand your target customer, the more they will recognise that it’s them that you’re there to help.
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” –Beth Comstock, Vice Chair […]
Marketing is the essential function that every business must have to promote their products and services. It is the method […]
“Focus on the right message for the right people at the right time.” – Russell Glass We’ve all heard the […]
"Marketing doesn't really work for us, we don't need it." Fortunately I don't hear this too often - but I certainly have heard these very words uttered before when asking a new connection about their marketing strategy.
This may sound a little 'fluffy' to some, but compassion is fast becoming an essential aspect of modern business. So what exactly does it mean and how is it different from sympathy or empathy?