Your marketing message has a HUGE impact on the audience. The better you know and understand your target customer, the more they will recognise that it’s them that you’re there to help.
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” –Beth Comstock, Vice Chair […]
Marketing is the essential function that every business must have to promote their products and services. It is the method […]
"Marketing doesn't really work for us, we don't need it." Fortunately I don't hear this too often - but I certainly have heard these very words uttered before when asking a new connection about their marketing strategy.
This may sound a little 'fluffy' to some, but compassion is fast becoming an essential aspect of modern business. So what exactly does it mean and how is it different from sympathy or empathy?