The Octima blog is packed with small business marketing tips and tricks, strategies, ideas and best practices to help you elevate your marketing activity to the next level.
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The transformative impact of Influencer Marketing on businesses
![Copy of Networking Copy of Networking](https://octima.co.uk/wp-content/uploads/2024/07/Copy-of-Networking-300x134.png)
Influencer marketing has deep historical roots, dating back to the 18th century when figures like the Queen and the Pope endorsed medicinal products t...
8 red flags your marketing needs a revamp
![Marketing red flags Marketing red flags](https://octima.co.uk/wp-content/uploads/2024/06/Red-flags-of-marketing-300x134.png)
It can be hard to recognise when your marketing efforts are missing the mark, especially when you’re spending hours a day staring at your work. Bein...
How to lose a customer in 10 Days
![Outsourced marketing blog Outsourced marketing blog](https://octima.co.uk/wp-content/uploads/2024/05/Outsourced-marketing-blog-300x134.png)
When it comes to running a business, there’s one thing we all have in common: wanting to GROW. But how can this be achieved? If you ask around...
Mastering the art of networking
![Networking Networking](https://octima.co.uk/wp-content/uploads/2024/03/Copy-of-Copy-of-Podcast-and-Webinars-300x134.png)
When people think of networking, they usually think of attending events, standing around and making small talk (to which isn’t entirely wrong), but ...
The Power of visuals
![Copy of Outsourced marketing blog Copy of Outsourced marketing blog](https://octima.co.uk/wp-content/uploads/2024/02/Copy-of-Outsourced-marketing-blog-300x134.png)
This month, we’re excited to be co-producing our blog with brand strategist and graphic design expert, Daniel J.Moore, Founder of Iron Dragon Design...
Why every business needs a website in the digital age
![website website](https://octima.co.uk/wp-content/uploads/2024/01/Outsourced-marketing-blog-300x134.png)
Staying relevant online has never been so important for businesses. In a crowded digital space, standing out is crucial (and difficult!). Whilst most ...
‘Tis is the time to shine online: how to maintain a solid social media presence over the holidays
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Christmas is just around the corner – you want time to relax and enjoy a well deserved break but you also want to keep your audience engaged thr...
Timeless marketing trends that show no signs of slowing down
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Marketing trends nowadays seem to follow the same pattern – they rapidly grow in popularity then plummet into non-existence. Often, by the time ...
Festive marketing strategies: How to stand out in the holiday noise
![festive marketing plan festive marketing plan](https://octima.co.uk/wp-content/uploads/2023/10/christmas-marketing--300x134.png)
The festive season is a magical time for businesses to connect with their customers, spread joy, and boost their brand’s visibility. However, wi...
Outsourced marketing 101: the ticket to business growth
![Outsourced marketing blog Outsourced marketing blog](https://octima.co.uk/wp-content/uploads/2023/09/Outsourced-marketing-blog-300x134.png)
In today’s hyper-competitive business landscape, marketing is a critical component of success. Without it, businesses can go unseen and undiscov...
Barbie works hard…but the Barbie marketing team work harder
![Barbie movie marketing Barbie movie marketing](https://octima.co.uk/wp-content/uploads/2023/08/Barbie-movie-marketing-300x134.png)
We’ve all seen the Barbie movie by now, right? Well, unless you’ve been living in a different land, you’ll certainly have come across their impr...