The Octima blog is packed with small business marketing tips and tricks, strategies, ideas and best practices to help you elevate your marketing activity to the next level.
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Social Media Publishing Theories: A guide.
Globally, over 3.6bn people use social media for more than two hours a day. The sheer number of people using social networks has catapulted this tacti...
What is a brand? Why is it important for business? How do I build one?
Branding is a concept that can sometimes be a little vague and therefore confusing. But a brand can make or break a business. Today, we’ll explain t...
The evolution of digital marketing in a post-pandemic world.
Covid-19 has redefined the way we live. From the way we communicate, find information, shop and work, no aspect of our lives has been left unaltered b...
Buckle up! Safety, the social media edition
Social media presents great opportunities for all aspects of a business. These platforms allow you to speak directly to your customers, increase brand...
The Biggest Marketing Trends of 2022
As we transition into a new year, there’s often two things on our minds: reflection and anticipation. On the one hand we look back on our accomplish...
How to Boost Your Planning and Delivery Processes
When running your own business, it’s likely you’ll have to think and do many different things at the same time. That’s why it’s so important t...
How Can You Help Your Customer Along Each Stage of Their Journey?
When your audience engages with you as a brand, they are experiencing several ‘touch points’, which make up the customer journey. Each step during...
The Importance of Visuals for Your Marketing Content
Visuals express ideas in a snackable manner. -Kim Garst When it comes to creating great marketing content, there are so many different aspects you nee...
How Can Business Events Benefit Your Company?
This month, we’re excited to be co-producing our blog with exhibitions extraordinaire, Ellen Stokes, Founder of Be Exhibitions. Whether it be a lo...
Numbers – What do they all mean for you and your business?
When it comes to marketing, regularly analysing the numbers (and using what you’ve learnt) is an extremely effective way of measuring success an...
Choose Your Words Wisely: The Power of Language in Marketing
“Handle them carefully, for words have more power than atom bombs.” Pearl Strachan Hurd When it comes to making an impact with your ...
Key Marketing Resources for Staying in the Know
“Learning never exhausts the mind.” – Leonardo da Vinci Marketing is at the heart of every business, so how do you stay up to date with so...
