As we transition into a new year, there’s often two things on our minds: reflection and anticipation. On the one […]
When your audience engages with you as a brand, they are experiencing several ‘touch points’, which make up the customer […]
Visuals express ideas in a snackable manner. -Kim Garst When it comes to creating great marketing content, there are so […]
When it comes to marketing, regularly analysing the numbers (and using what you’ve learnt) is an extremely effective way of […]
“Engaging people is about meeting their needs – not yours.”- Tony Robbins One of the common pitfalls of marketing is to […]
Your marketing message has a HUGE impact on the audience. The better you know and understand your target customer, the more they will recognise that it’s them that you’re there to help.
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” –Beth Comstock, Vice Chair […]
Marketing is the essential function that every business must have to promote their products and services. It is the method […]
“Focus on the right message for the right people at the right time.” – Russell Glass We’ve all heard the […]
Whenever two people meet, there are really six people present. There is each man as he sees himself, each man as the other person sees him, and each man as he really is.” - William James Even though William James may have been talking about the interaction between two people, I believe the same can be said of organisations.