The Octima blog is packed with small business marketing tips and tricks, strategies, ideas and best practices to help you elevate your marketing activity to the next level.
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The transformative impact of Influencer Marketing on businesses
Influencer marketing has deep historical roots, dating back to the 18th century when figures like the Queen and the Pope endorsed medicinal products t...
8 red flags your marketing needs a revamp
It can be hard to recognise when your marketing efforts are missing the mark, especially when you’re spending hours a day staring at your work. Bein...
How to lose a customer in 10 Days
When it comes to running a business, there’s one thing we all have in common: wanting to GROW. But how can this be achieved? If you ask around...
Iconic TV Adverts of the 2000s-2010s
Mastering the art of networking
When people think of networking, they usually think of attending events, standing around and making small talk (to which isn’t entirely wrong), but ...
The Power of visuals
This month, we’re excited to be co-producing our blog with brand strategist and graphic design expert, Daniel J.Moore, Founder of Iron Dragon Design...
Why every business needs a website in the digital age
Staying relevant online has never been so important for businesses. In a crowded digital space, standing out is crucial (and difficult!). Whilst most ...
‘Tis is the time to shine online: how to maintain a solid social media presence over the holidays
Christmas is just around the corner – you want time to relax and enjoy a well deserved break but you also want to keep your audience engaged thr...
Timeless marketing trends that show no signs of slowing down
Marketing trends nowadays seem to follow the same pattern – they rapidly grow in popularity then plummet into non-existence. Often, by the time ...
Festive marketing strategies: How to stand out in the holiday noise
The festive season is a magical time for businesses to connect with their customers, spread joy, and boost their brand’s visibility. However, wi...
Outsourced marketing 101: the ticket to business growth
In today’s hyper-competitive business landscape, marketing is a critical component of success. Without it, businesses can go unseen and undiscov...
Barbie works hard…but the Barbie marketing team work harder
We’ve all seen the Barbie movie by now, right? Well, unless you’ve been living in a different land, you’ll certainly have come across their impr...