Your LinkedIn Profile

Introduction Card


You can change how your name is displayed on your profile. Your 1st-degree connections always see your full name, regardless of your settings.

If you’ve turned off your public profile you can choose to display your first name and only the first letter of your last name.

Profile photo

Adding a profile photo increases the credibility of your profile as it allows people to see who you are when you send invitations to connect. Your photo can be removed by LinkedIn if your profile image doesn’t include your likeness or a headshot photo.

Members with a profile photo on LinkedIn can get up to 21 times more profile views that members without a photo. 

Background photo


Your professional headline is the text below your name. It’s displayed in search results and can be separate from the title of your current position. Your headline is usually created when you add a new/current position to your profile, and it can be used to promote an area of expertise.

You can re-write it to either promote an area of expertise or to let your personality shine through. We recommend keeping this short, as in many places on LinkedIn only a limited number of characters are shown.

Current position

For your LinkedIn profile to stand out, it’s a good idea to keep it relevant and up-to-date with your professional work experiences. By default, the introduction card on your profile displays your current position and company as shown in the Experience section of your profile. If you have more than one current position, the one with the most recent start date will be listed first.


You can add your previous education to your LinkedIn profile, adding the following fields: School, Degree, Field of study, Grade, Activities and Societies, Time period, Description.


You can choose how your location and other profile fields appear to other members from the introduction card on your profile. This isn’t currently visible to all members so take a look and see if it has been enabled for you.

To change the location listed on your profile, click  Me > Settings & Privacy > Account > Site preferences > Change (next to Name, location, and industry).


You can change the industry or company information that is listed on your profile.

Contact info

LinkedIn enables you to add the following contact info: Direct link to your LinkedIn profile, Email address, Phone number, Website, Instant messenger accounts, Your birthday.


The About section of your profile should express your mission, motivation, and skills to people who view your profile. Ideally, you should limit the text to one or two paragraphs while filling this section. You can use bullet points if you are not comfortable with writing paragraphs.

Additional Sections

  • Experience – Professional positions and experience, including jobs, volunteering, military, board of directors, nonprofit, or pro sports.
  • Education – School and educational information.
  • Recommendations – You can request professional recommendations from your peers.
  • Certifications – Certifications, licenses, or clearances you’ve attained.
  • Courses – Adding your body of coursework can help your education to stand out.
  • Honors & Awards – Show off your hard-earned awards.
  • Languages – Languages you understand or speak.
  • Organizations – Show your involvement with communities that are important to you.
  • Patents – Any patents you’ve applied for or received.
  • Publications – Publications that have featured your work.
  • Projects – Showcase the projects you’ve worked on, along with team members.
  • Skills & Endorsements – A relevant list of skills on your profile helps others to understand your strengths and improves your likelihood to be found in others’ searches.
  • Test Scores – List your scores on tests to highlight high achievement.
  • Volunteer experience – Highlight your passions and how you have given back.