Reviewing Emails

Terminology

  • Opens: The number of subscribers that have opened your mails.
  • Clicks: The number of subscribers that have clicked one of the links in your email (if there are any).
  • Unsubscribes: The number of people who have unsubscribed via the unsubscribe links injected into your email template. Unsubscribers are removed from your group.
  • Hard Bounces: The number of emails that have hard bounced. This happens when the mail server we tried sending to has reported the email address as not existing anymore. Hard bounces are automatically removed from your subscribers.

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