Graphics

Types of Graphics

Here are just a few examples of the types of graphics you can create:

  1. Annotated/captioned photos
  2. Collages
  3. Text (quotes, testimonials, headlines)
  4. Diagrams and Tables
  5. Infographics
  6. Logos
  7. gifs
  8. Cartoons

Creating Graphics

  • Adobe (PhotoShop / InDesign)
  • PowerPoint
  • Canva

Canva

Even if you’ve never used Canva there is a good chance you have heard of it. For creating professional looking graphics with very little knowledge or effort, it is certainly one of the best tools available to non-marketers.

Here’s a few of the most relevant assets you can create:

Social post graphics

  • Instagram story
  • Instagram post
  • Facebook post (can also be used for LinkedIn posts)
  • LinkedIn company page cover
  • YouTube thumbnail
  • YouTube channel art

One of the best things about these templates is that they are already the correct size and dimensions for their purpose. Once you have created your design and downloaded it, you’ll be able to post it straight into social media with no additional editing or cropping.

Other Assets

  • Business documents
  • Infographics
  • Pay-Per-Click advert graphics
  • Event literature (invitations, tickets etc.)
  • Certificates
  • Worksheets
  • Zoom backgrounds
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