Talking About Yourself

There are some business owners who jump at the opportunity to talk about themselves and their business. They are proud of what they’ve achieved and what they’re able to offer and they are happy to shout it from the rooftops.

Then there are those who are less comfortable doing so. Perhaps more introverted, some feel as if talking about themselves and their skills is too much like ‘blowing their own trumpet’.

Our philosophy is to change the role you play in the story of your business. Yes – it is YOUR business, but if you place the customer at the centre of your story, they become the hero and you become the guide. You become Yoda, Dumbledore, Gandalf, whichever you prefer. Their role (and yours) is to help the hero to reach their happy ending.

So, what qualities do we need from a guide?

Capability

The reason our customer needs a guide in the first place is because you have something they do not – the knowledge, the tools, the wisdom. You can provide something that they need to help them achieve success. It is this capability that you need to share.

However, experience alone is not a capability – the results achieved during your XX years’ of business is what really matters. Consider if any of the following are relevant to your business:

  • Formal qualifications
  • Courses and training
  • Memberships
  • Accreditations and affiliations
  • Project wins
  • Key customers
  • Testimonials and case studies

As well as highlighting these aspects of you and your business, its also important to tick off the basics, reassuring your customer that you are a genuine person with a legitimate business.

  • Contact details including landline and physical address
  • Company / partnership number on your website
  • Social media company pages
  • A completed LinkedIn profile with photo

Compassion

So your customer has found someone who CAN deliver what they need, but they still need to know that you WILL. They need to know that you care enough about them and their problems to see it through.

Compassion may not sound like a business commodity but it is vital for building trust and earning loyal customers. How we demonstrate compassion is personal to each us, but here are a few thoughts:

  • Use your customer’s name when you communicate with them, whether its email, phone or direct messaging
  • Respond to what they’ve said rather than pushing your own agenda
  • Acknowledge the challenges they may be facing at that moment
  • Share your own experience where relevant and appropriate
  • Write in the first person (it doesn’t always have to be ‘we’, ‘us’ and ‘our business’)

To find out more about the importance of compassion for your marketing, take a look at this blog post.

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