The Octima blog is packed with small business marketing tips and tricks, strategies, ideas and best practices to help you elevate your marketing activity to the next level.
We recommend bookmarking this page, so you can come back to it again later.
- All
- Branding
- Digital Marketing
- Marketing Strategy
- Other
Mastering the art of networking
When people think of networking, they usually think of attending events, standing around and making small talk (to which isn’t entirely wrong), but ...
The Power of visuals
This month, we’re excited to be co-producing our blog with brand strategist and graphic design expert, Daniel J.Moore, Founder of Iron Dragon Design...
Why every business needs a website in the digital age
Staying relevant online has never been so important for businesses. In a crowded digital space, standing out is crucial (and difficult!). Whilst most ...
‘Tis is the time to shine online: how to maintain a solid social media presence over the holidays
Christmas is just around the corner – you want time to relax and enjoy a well deserved break but you also want to keep your audience engaged thr...
Timeless marketing trends that show no signs of slowing down
Marketing trends nowadays seem to follow the same pattern – they rapidly grow in popularity then plummet into non-existence. Often, by the time ...
Festive marketing strategies: How to stand out in the holiday noise
The festive season is a magical time for businesses to connect with their customers, spread joy, and boost their brand’s visibility. However, wi...
Outsourced marketing 101: the ticket to business growth
In today’s hyper-competitive business landscape, marketing is a critical component of success. Without it, businesses can go unseen and undiscov...
Barbie works hard…but the Barbie marketing team work harder
We’ve all seen the Barbie movie by now, right? Well, unless you’ve been living in a different land, you’ll certainly have come across their impr...
Potentials of Podcasts and Webinars
What are the benefits and challenges of both podcasts and webinars? Businesses everywhere are constantly looking for the next best thing in marketing....
Marketing fit for a King
How brands embrace national events into their marketing. Millions of businesses jump on ‘national days’ to enhance their marketing. We do...
Multigenerational Marketing
Strategies for Reaching Baby Boomers, Gen X, Millennials, and Gen Z Have you heard the term ‘multigenerational marketing’ recently? It’s ...
Artificial Intelligence in Marketing
Is AI to copywriters what Google Translate was to translators? When most people think about artificial intelligence (AI), they often imagine sci-fi...