Sometimes just coming up with a decent idea can put you off starting to a blog. In reality, you have years worth of fantastic content stashed away in your head, but putting it down into something useful for others isn’t always obvious.
Below we’ve covered a list of a few key blog types to give you some inspiration…
One of the more popular blog types, a how-to guide can provide your audience with step-by-step, actionable instruction that have a real world benefit. Third-party evidence such as testimonials and case studies are powerful tools to show your worth, but giving your audience a sneak peak of the benefits they can enjoy from working with you – first hand – is even better.
Although this can feel like precious advice going out the door for free, the trick is to find the right balance – just enough support to whet the whistle encourage them to come back to you for more.
In reality, the internet is jam packed with free advice on every topic under the sun, but if you can deliver meaningful content that actually works and makes a difference, you have already provided evidence that you are able to support potential clients.
Similar to the ‘how-to’ blog, top tips and FAQs serve to educate and inform your audience. If your content is more general or does not fit the structure of a step-by-step how to, top tips and FAQs may be more suitable.
Psychologically speaking, lists are compelling. The reader knows exactly where they stand – how far they’ve come and how far they have to go. Lists also enable the reader to skim your content and still gather the key takeaways, enabling different types of reader to benefit from your blog.
So, how many points should you have in your list? We suggest 5-10, depending on the overall target length, your audience and of course – how many you can actually come up with in the first place!
Whether its your own story or that of a customer, your reader can identify more easily when your content has a ‘character’ to attach to. This could be your own origin story or how you overcame a particular challenge.
If you’re using a customer’s story, this will help your audience to picture themselves as recipients of your solution and give them a real insight into what they can achieve for themselves.
NOTE: if your customer is identifiable from their story, make sure you have their permission to share it.
Guest / Interviews / Q&A
Many businesses rely on strategic partnerships to grow their business. This could be a mortgage advisor who works closely with an estate agent or a wedding planner and their key suppliers.
If you work with or alongside a business that is complementary to your own, why not feature them in your blog? This will not only boost their business and diversify your content but will also create good will and strengthen that relationship.
Comparisons and Reviews
You’re an expert at what you do, and its highly likely that you’ll be using tools and techniques that your customers are less familiar with (after all, that’s why they need you).
Whether it directly relates to the activity you do for your business (e.g. camera equipment for a photographer), or a supporting element (e.g task management software for an IT company), you can save your customers time and money by doing the legwork for them and providing recommendations that will make their lives easier.
Survey Results / Research Findings
Whether its third-part research that you wish to share or a project you’ve carried out yourself, quantitative results provide powerful evidence to reinforce your message.
NOTE: If you’re sharing 3rd party content, make sure you include a citation and it has come from a reputable source.
No business owner has the time to sit and research every topic that may impact their business. You can take on the role of curator, bringing them the content that is relevant to them and saving time in the process.
Expert Opinions / Commentary
You can go one step further than a news update and provide an opinion, critique or commentary on said news update too. Perhaps recent guidelines have been released for your industry and it isn’t necessarily clear what your customers should do about it.
Pieces such as this enable you to establish yourself as a thought-leader and a go-to for knowledge and advice about your field or profession. If you’re able to break down and articulate complex topics that are otherwise intimidating and unintelligible to your audience, you become the source they rely on to guide them on that particular topic in the future too.