Where Do We Start?
First let’s get to know each other and establish your business goals
We’ll outline exactly what we will do and how – nice and straightforward
If you’re happy with our proposal, you’re ready to give us the green light
Send us current materials and assets so we can get straight to work
STEP ONE: THE CUSTOMER
It might seem obvious but how many businesses don’t seem to actually clarify who it is they are looking to work with. Guroo will help you to understand who your ideal customer is, where to find them and how to keep track of them all.
Establish clear customer segments using key demographics and characteristics to focus your marketing strategy.
Identify the best tools to research your customers and how to use them to enhance your targeting and positioning.
Discover the vital role of analytics for tracking marketing performance and customer behaviour and how to use the relevant insights to make your marketing more efficient.
Learn how to centralise your customer data and harness the powerful tools of a customer relationship management system (CRM).
Your customers are people too and their purchasing decisions are driven by a cause. Discover what really matters to your customer, their wants and needs and why you should care.
Ensure your marketing is relatable by finding out what your customers are interested in and what they’re talking about.
Understand the complex combination of needs and wants that drive your customers to search for and select you and your product or service.
Discover how guroo has applied Motivational Maps®, originally designed for employee engagement, to connect with your audience.
Your culture is important, but what role should this play in your marketing strategy and messaging and why should you customers care?
STEP THREE: THE CHANNEL
Once you understand your customer, you can match your products and services to help them achieve their goals. Develop the messages and the content that engages customers and compels them to act.
Access the tips and tools to ensure your brand identify is professional, consistent and engaging.
Create content that offers real value to your audience, encouraging them to reach out for more.
Make sure your customers know exactly what you will offer them and why they should trust you.
explain to them
Ensure your internal processes are quick and easy so customers know exactly what you need them to do.
STEP FOUR: THE CHANNEL
There are so many different ways to reach your audience and they’re constantly evolving. Maximise your investment by focusing on the channels that will help you reach the right audience.
Make your social media work for you, without it taking over your life and your business.
face to face
From networking to trade shows, why meeting your audience face to face is still important in a digital world.
Discover how email marketing can support your business growth whilst maintaining engagement with a personalised approach.
If you’ve got a little bit extra stashed away and are looking to make a little investment, see which paid-for options could work for you.
Our Commitment to You
Representing the personality and values of your brand
Strategies designed to fit your overall business goals
Analysis to help you keep track of your investment
We strive to always be there for you when you need us
Qualified marketers with extensive experience
Get in touch today for an informal chat to see how we can best support you and your business!