faqS

Octima Marketing Ltd is a marketing agency based in Dorset. Check out our FAQs below to find out more information about how we work.

  About Octima

What does an outsourced marketing agency do?

So you may be wondering, what can a marketing agency do for me? A marketing agency delivers marketing services on a retained, or ad hoc basis as per your requirements.

A marketing agency can either add to your existing marketing efforts or look after your marketing in its entirety on your behalf – you can be as involved as you wish. The decision is ultimately down to what suits your individual needs and capabilities, as well as (of course) your business strategy.

An outsourced marketing agency is effectively an extension of your existing team. However, an agency has the flexibility of being able to work in the time you need and specifically on the projects that you require with  a specialist skillset that may be difficult to find elsewhere.

You don’t have to worry about the additional obligations that an employee brings, such as pensions, benefits, and sick pay. As your outsourced marketing partner, we’re consistent, reliable and always there when you need us.

What is our ‘why’?

At Octima, we are passionate about creating safe, secure, successful business communities. We are driven to working with businesses who have a purpose that are focused on providing real-world value over purely profit. By championing the smaller businesses, we want to help create a fairer marketplace where actions speak louder than budgets.

Do you just work with Business to Business (B2B) clients?

Yes, we specialise in B2B. This focus enables us to refine our skill set to produce the best results and offer the most relevant services for our target market.

Who is your ideal client?

We want to work with those who recognise the value that marketing brings to their business, those who recognise that marketing isn’t a quick fix. They know that it’s all about building long term relationships, a reputation and loyalty.

We are passionate about incorporating marketing into the way you work and the way you communicate with customers and clients throughout your business. These businesses believe in the value their products and services offer but are struggling to communicate that effectively to customers. For Octima, we believe creating a successful, sustainable business about making people’s lives better and easier and not about the quick win or the quick buck.

 Meeting the needs of our clients

What do you need from the business owner to get started, and how much time do you need from them?

This depends on what you want to achieve and what time you have available. We tailor any working relationship to fit with your requirements and limitations.

At the very least, upfront, we would need to get an intimate understanding of your business. This includes your values, products, and services, how you wish to communicate with customers, and your overall business goals. Once we have all of that, along with any assets and materials we would need to work with, (such as logos and brand guidelines etc.), it’s up to you how much you engage with us.

Some clients prefer to be hands-off and allow us to manage and deliver the strategy independently. On the other hand, some clients prefer to have more input and direction. Nevertheless, it’s important to remain engaged so that whatever is going on in your business is reflected in our work. For example, news, project wins, recent hires, and anything else that is relevant and topical for the audience.

How much time do you tend to spend with each client?

Some clients like to have weekly catch-ups, but at the very least, once a month is desirable. This is to ensure we are still aligned with the messages, activities, and the goals of your business.

How do you nurture loyalty? Where does marketing start and finish?

Marketing is never ending because it exists everywhere in your business. Every touchpoint that your customer has – from the initial introduction IS marketing. Top of the funnel marketing includes the message your audience receives before they engage with your business, as well as how they are handled by your sales team. However, marketing also includes customer service, technical support, delivery and then every touchpoint after they purchase or engage with your business.

Marketing is developing a brand identity, managing the customer experience and ensuring your customer feels supported throughout.

How do you choose a marketing agency?

Here are just a few things to consider when choosing a marketing partner…

• Recommendations, testimonials, Google reviews

• Case studies that provide proof of capabilities

• Affordability

• If you want to meet with them, geography could be important factor

• Do they have a specialism that aligns with your needs?

• What is their experience with your sector?

• Are they a good cultural, or ethical fit?

• Do you feel an affinity them?

Remember – always make sure you are clear about what you need. Make sure that the agency offers an appropriate plan that aligns with your needs, demonstrating that they have understood.

Should you hire a marketing agency?

Are you torn between choosing a marketing agency or hiring in-house? The answer to this all depends on your business goals. Are you looking to grow? Are you looking to improve customer retention? Can you afford a marketing agency, or do you have appropriate skills or knowledge in-house?

A marketing agency can use their expertise and experience to help you achieve your business goals. Marketing is never ending within a business, so if you’re tight on time, it’s vital not to abandon it. If you find it is being left to the last-minute, perhaps now is the time to outsource.

  Our services

What services does a marketing agency provide?

Octima can provide a broad range of marketing solutions for your small businesses, helping you get in front of the right audience both online and offline.

We offer the following services:

• Marketing strategy

• Marketing messaging

• Copywriting

• Social media

• Design for print and digital

• Digital and email marketing

• Public relations

• Websites

Can you help with SEO?

Our content and activity are developed to support your SEO strategy. For example, we incorporate your keywords and build links into your site. If you were looking for further SEO support, we can recommend one of our trusted partners to help you build your SEO strategy.

Do you work on a retainer basis, or just ad-hoc projects?

Most clients are work with us on a retainer basis, giving them consistency with their marketing activity. This regular spend helps them to budget for their business. However, we also carry out a variety of projects, such as brochure design, website content or messaging workshops.

We also offer short- or long-term campaigns (3-12 months) and support on a freelance or consultancy basis. The opportunities with Octima are endless.

What are social media management services?

Social media management services cover the following:

• Choosing the right channels that are appropriate for you

• Developing a content strategy

• Developing the content itself and any associated materials

• Responding to comments and engaging with the audience

• Looking for appropriate third-party resources that you can share, link, and engage with

• Feedback and report on what works well, what doesn’t work so well and what can be improved

We can also ensure that you can gain maximum value from existing content by sharing through new channels and repurposing the content in multiple formats.

What does a full-service marketing agency do?

They’ll do anything and everything they need to support your marketing presence. Our goals are threefold: raising awareness, generating leads, and nurturing loyalty.

To begin, a marketing agency helps to develop the right message to the right audience in the right place. They also support you by understanding how marketing plays a role in your broader business strategy.