Supporting those who prepare and protect
Octima is passionate about helping those with a clear purpose to support others in the business community. That’s why we are driven to support those that keep businesses, their assets and their people safe and secure.
Our expertise are particularly focused in security, health and safety, technology, manufacturing and business services. We can help you to effectively communicate your solutions through the right marketing messages.
Health & Safety
Consulting & Training
Small, But Mighty
At Octima, we’re champions of small business. Whether it’s just you, or you’ve got a team behind you, we want to help you make the best of what you’ve got.
Are you a start-up business with a small team?
So you’ve taken the leap – congratulations! You’re now the master of your own fate and can finally achieve the work-life balance you’ve always desired.
If this is your first business, it can feel like a huge step into the unknown. Suddenly you’re managing your own team and a brand-new business. Some of the responsibilities you have gained you may have little knowledge or experience about. Even with a few extra heads, you may still have to take on HR, IT, Sales AND marketing for yourself. There is a lot to juggle when running a small business and it can often feel pretty overwhelming.
When it comes to establishing your presence, creating interest, and turning that interest into real business, developing a marketing plan really is essential. With so many options to market yourself, where on earth do you start?
If you’re uncomfortable blowing your own trumpet or struggling to articulate what it is your business offers to potential clients – we want to help.
Are you launching a new product or service or ‘pivoting’ your existing business offering?
Unfortunately, in this challenging world there are no certainties. What worked for you last year (or even six months ago) may not work so well anymore.
If you’ve already been running your business for a while, it’s easy to take for granted that everything will keep ticking over. Whilst some businesses have been able to adapt their existing services or product delivery methods, others have had to entirely rethink how they serve their customer base. If this is you, you may find your marketing message doesn’t quite fit anymore.
There’s no need to throw out the baby with the bathwater though. You still have that same passion and motivation – the reason WHY you started this business in the first place. We want to help you evolve and adapt your marketing strategy so that it makes sense now, ensuring you can stay in touch with existing customers as well as engaging with new ones.
Are you reorganising your time, people and resources to protect your business for the future?
Some businesses have really thrived in the past year, but sadly that isn’t the case for everyone. With an unprecedented mix of challenges facing so many businesses this year, perhaps you’ve had to make some difficult decisions.
If you’ve previously used an agency or even had somebody on the payroll to look after your marketing and have had to cut back a little, you may feel a little lost without that support. BUT, so long as your business is still here, marketing is a necessary activity to ensure there are still leads coming in – to keep it that way.
If you’ve just added ‘Head of Marketing’ to your long list of responsibilities, your day is suddenly filling up with all those other activities that are keeping you from delivering your products or services for your customers. We’re here to help you work smarter – focusing the time and energy on the things that are really going to make a difference.
“Do what you can, with what you have, where you are.”
– Theodore Roosevelt
Get in touch today for an informal chat to see how we can best support you and your business!