The Octima blog is packed with small business marketing tips and tricks, strategies, ideas and best practices to help you elevate your marketing activity to the next level.
We recommend bookmarking this page, so you can come back to it again later.
- All
- Branding
- Digital Marketing
- Marketing Strategy
- Other
Marketing in a vacuum – How the current economic climate should shift your marketing focus
In times of uncertainty, there is often a desire to press pause on all marketing. If a marketer is unsure on what to do or say, they may decide to say...
Features vs Benefits – Why understanding the difference matters to marketing
When marketing a product or service, there are two key techniques that can be used to promote your offering. The first, focuses on what your offering...
Stand Out on Social Media in 2023
Don’t underestimate the power of national holidays and hashtags, to get your business discovered and build engagement on social networks. At the e...
How to plan your marketing goals for the new year
With 2023 just around the corner, it’s that time of year when we all start to plan our new marketing goals. Where do you hope your business will b...
The 7 Myths of Marketing
When stepping into the marketing arena, it can be easy to trip up on myths. Because ‘marketing’ is such a broad topic, misconceptions often slip t...
Tone of voice: who’s doing it right
Tone of voice (TOV) isn’t about what you say, it’s how you say it. From social posts and blogs to emails and presentations, crafting a unique bran...
Social Media: from history to how-to
Social media is constantly evolving. From new guidelines to fast-moving trends to complex algorithm updates, it can feel impossible to keep up, especi...
How will a website benefit my small business?
In our modern, increasingly digital world, the internet is the primary source of information for most people. Therefore, it is reasonable to assume th...
Social Media Publishing Theories: A guide.
Globally, over 3.6bn people use social media for more than two hours a day. The sheer number of people using social networks has catapulted this tacti...
What is a brand? Why is it important for business? How do I build one?
Branding is a concept that can sometimes be a little vague and therefore confusing. But a brand can make or break a business. Today, we’ll explain t...
The evolution of digital marketing in a post-pandemic world.
Covid-19 has redefined the way we live. From the way we communicate, find information, shop and work, no aspect of our lives has been left unaltered b...
Buckle up! Safety, the social media edition
Social media presents great opportunities for all aspects of a business. These platforms allow you to speak directly to your customers, increase brand...